Reach a large number of people India has more than 800 million internet users. With digital marketing, you can easily reach millions of people, be it urban or rural. You can target by location You can target only people from Delhi, Mumbai, Kolkata or Bengaluru — a specific city. You can also run a separate campaign for customers in rural areas. You can start with a very low budget You can run ads on Facebook/Instagram or Google with just Rs 100-500. This is very profitable for new or small businesses. Online Sales are easy If you sell products (like clothes, cosmetics, food), you can get orders from all over India through Facebook, WhatsApp, website or  You can track results You can understand: Which ads are working well, Which age group is liking your products, Who visited the website etc. Direct contact with customers Inbox, comments, reviews on social media—you get customer questions, complaints, and opinions through these. The customer is satisfied and buys again and again. Marketing can be done outside India as well If you want, you can also market your product or service to NRIs (Non-Resident Indians) or Indians living abroad. For whom is digital marketing in India more useful? Small and medium businesses Women entrepreneurs doing business from home Startup companies Handicrafts, homemade products, local products Coaching centers, institutes, fitness trainers Online stores (eCommerce)